Van Haren
A smoother shopping experience, a 41% sales lift in two weeks.
Industry
Publishing & EdTech
Business Type
B2C E-commerce
Duration
3 months
Year
2025
Services
UI/UX Design, Magento E-commerce Development
Tech Stack
Magento · Figma
Client Overview
About the Project
Van Haren is a leading Netherlands-based publisher of official certification study materials, courseware, and exam resources — covering frameworks like ITIL®, PRINCE2®, TOGAF®, and 50+ others, trusted by 500,000+ professionals across 150+ countries.
With 800+ publications and customers in over 150 countries, Van Haren needed an e-commerce experience that matched the scale and credibility of its catalog without adding friction to the buying journey.
SaaSify Labs led a UI/UX redesign of Van Haren's Magento storefront, focused on simplifying navigation and the path to purchase, delivered in 3 months in 2025.
The Challenge
What Problem We Solved
Customers browsing Van Haren's extensive certification catalog were running into friction in the shopping experience — a site structure that made it harder than it should be to find the right study materials and complete a purchase.
Van Haren needed a UI/UX overhaul that preserved their Magento backend and existing catalog while making the storefront easier to navigate and more conversion-friendly.
What We Built
Core Features Delivered
Redesigned Storefront UI
A cleaner, more intuitive interface guides customers through the certification catalog with less friction.
Simplified Navigation
Restructured navigation makes it faster to find the right publication, courseware, or exam voucher.
Improved Mobile Experience
A more responsive, mobile-friendly layout improves usability across devices.
Streamlined Checkout Flow
A smoother checkout experience reduces drop-off between cart and completed purchase.
Product Screens
The Product in Action
The Impact
Before & After
Area
Before SaaSify
After SaaSify
Navigation & UX
Customers struggled to find the right study materials quickly
Simplified, intuitive navigation across the full catalog
Sales performance
Conversion held back by site friction
41% sales increase within 2 weeks of launch
Shopping experience
A dated storefront experience not matching the brand's credibility
A modern, smoother shopping experience aligned with a trusted global publisher
How We Built It
Our Development Process
Discovery & UX Audit
Audited the existing Magento storefront to identify friction points in navigation and checkout.
UI/UX Design
Designed a refreshed storefront experience in Figma, focused on clarity and conversion.
Magento Implementation
Implemented the new design directly into the existing Magento backend and catalog structure.
QA & Cross-Device Testing
Tested the redesigned experience across devices to ensure consistent performance.
Launch & Monitoring
Deployed the redesign and monitored early sales and engagement metrics post-launch.
The Results
What We Achieved Together
41%
Sales increase within 2 weeks of launch
3 months
From kickoff to live launch
150+
Countries served by the platform
800+
Publications available on the storefront
The UI/UX improvements delivered by SaaSify Labs had a direct impact on our business. Customers found the site easier to navigate, the shopping experience became smoother, and sales increased by 41% within the first two weeks after launch.
Pierre
Founder, Van Haren
