Turkish Week
Bringing Turkish business to North America — one expo, fully booked online.
Industry
Events & Trade Expo
Business Type
B2B2C — Expo Booth Booking & Visitor Platform
Duration
6 weeks
Year
2025
Services
Full-Stack Development, Booth Booking System, Third-Party Platform Integration (90 Events, TGI Tours)
Tech Stack
NestJS · Next.js · PostgreSQL · AWS
Client Overview
About the Project
Turkish Week is a trade expo platform built to give Turkish businesses a dedicated showcase in North America. Companies can book and pay for booth space, manage a dedicated business page, and schedule in-person meetings with visitors ahead of the expo — while visitors can browse exhibitors, attend shows, and book travel packages, all from one platform.
As the first-ever Turkish Week event, the platform onboarded 20+ exhibiting companies and generated $3M+ in booth bookings and related transactions in its inaugural run.
SaaSify Labs delivered full-stack development for Turkish Week — including an interactive booth booking system, integration with the 90 Events ticketing platform for show seating, and a TGI Tours travel package booking flow — shipping the platform in just 6 weeks in 2025.
The Challenge
What Problem We Solved
As the first Turkish Week event in North America, there was no existing platform built around this exact need — Turkish businesses needed a way to book expo space, manage their presence, and connect with visitors before they even landed.
Going with an existing expo or events agency platform would have cost over $1M and forced compromises on the experience, with no integration between booth booking, show ticketing, and travel logistics.
What We Built
Core Features Delivered
Interactive Booth Booking
An interactive booth booking system lets companies select and reserve their expo space and pay for it directly online.
90 Events Show Integration
Integrated with the 90 Events booking system, letting visitors reserve seats for shows happening throughout the expo.
TGI Tours Travel Packages
Visitors can book travel packages through an integrated TGI Tours flow, combining the expo with a broader travel experience.
Dedicated Business Pages
Each exhibiting company gets a dedicated page to showcase their business and let visitors book meetings ahead of the expo.
Product Screens
The Product in Action
The Impact
Before & After
Area
Before SaaSify
After SaaSify
Expo platform cost
Third-party expo platforms would cost $1M+ for a comparable build
Custom platform built in 6 weeks at a fraction of the cost
Booking experience
No unified way to book booths, shows, and travel together
Single platform integrating booth booking, 90 Events ticketing, and TGI Tours travel packages
Business visibility
No dedicated showcase for Turkish businesses in North America
20+ companies with dedicated business pages and pre-booked visitor meetings
How We Built It
Our Development Process
Discovery & Architecture
Mapped the full expo journey — from booth booking to show attendance to travel — across three integrated systems.
UI/UX Design
Designed a unified experience for exhibitors, visitors, and travelers across booth, show, and travel booking flows.
Backend & Integrations
Built the NestJS/PostgreSQL backend and integrated the 90 Events and TGI Tours booking systems.
Frontend & Booth Booking Engine
Built the Next.js frontend, including the interactive booth booking and business page system.
QA & Launch
Tested the end-to-end booking flow across booths, shows, and travel ahead of the inaugural Turkish Week launch.
The Results
What We Achieved Together
$3M+
Generated in booth bookings & related transactions
20+
Companies booked expo booths
~$1M
Cost avoided vs. third-party expo platforms (estimated)
6 weeks
From kickoff to live launch
SaaSify Labs transformed our vision into a polished and reliable platform. Their professionalism, communication, and technical expertise made the entire process smooth from start to finish.
Ismail U.
Founder, Turkish Week
How we helped
Services Behind This Project
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