PetLingo
From brand identity to pixel-perfect UI — PetLingo, designed end to end.
Industry
Pet Tech
Business Type
B2C Consumer App
Duration
2 months
Year
2023
Services
UI/UX Design, Branding, Wireframing, Design System
Tech Stack
Figma · Wireframing · Branding · Design System
Client Overview
About the Project
PetLingo is a pet companion app concept covering pet matching, pet behavior understanding, and pet food shopping — designed for pet owners who want a single app that goes beyond basic pet care into understanding and connecting with their animals.
The project was a full design engagement — from initial brand identity through to final UI screens — giving the client a complete, investor-ready design system and prototype before moving into development.
SaaSify Labs delivered branding, wireframing, and full UI/UX design for PetLingo in Figma, shipping a complete design system and screen set in 2 months in 2023.
The Challenge
What Problem We Solved
The PetLingo team had a clear product vision — a pet app combining matching, behavior insights, and shopping — but no brand identity or UI direction to bring it to life or present to investors and developers.
They needed a design partner who could build from scratch: establish the brand, translate the product vision into structured wireframes, and deliver a polished, developer-ready UI system.
What We Built
Core Features Delivered
Pet Matching Screens
Designed the full pet matching flow — from browsing to profile views — with a warm, engaging visual style.
Behavior Insights UI
Designed behavior tracking and insight screens that make pet behavior data approachable for everyday pet owners.
Pet Food Shopping Experience
Designed a seamless in-app shopping experience for pet food and supplies.
Brand Identity & Design System
Developed a full brand identity — logo, colors, typography — and translated it into a reusable UI design system.
Product Screens
The Product in Action
The Impact
Before & After
Area
Before SaaSify
After SaaSify
Brand identity
No logo, visual identity, or design direction
Complete brand system with logo, colors, and typography
Product design
A product vision with no UI to show investors or developers
Fully designed, developer-ready Figma prototype across 3 core flows
Design system
No reusable component library or design standards
Complete UI design system ready for handoff to development
How We Built It
Our Development Process
Discovery & Brand Strategy
Defined the brand personality, target audience, and visual direction for PetLingo.
Brand Identity Design
Created the logo, color palette, and typography system that would carry across the entire app.
Wireframing
Built low-fidelity wireframes for all core flows — matching, behavior insights, and shopping.
UI Design
Translated wireframes into high-fidelity Figma screens using the PetLingo design system.
Handoff & Prototype
Delivered a complete Figma prototype with developer-ready specs and a documented design system.
The Results
What We Achieved Together
2 months
From brief to complete design system
3 flows
Fully designed: matching, behavior insights, shopping
100%
Brand built from scratch — logo to UI system
Dev-ready
Figma handoff with full specs and component library
From branding to the final UI designs, SaaSify Labs exceeded our expectations. They delivered a modern, user-friendly design system that perfectly captured our vision for PetLingo.
Yunus
Founder, PetLingo
How we helped
Services Behind This Project
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